In an age where the digital realm is teeming with promises of overnight success, it’s vital to exercise caution and discernment.

We don’t necessarily want to become a skeptic in our lives, but there is so much crap out there… we need to be aware.

You’ve undoubtedly encountered them – flashy sales ads promising to “land you 100 new clients and help you rake in a six-figure per month income while working from home in your underwear.”

Photo credit: MoneyMint

If you see those ads, PLEASE do not buy that crap… they are lying!

If they actually knew how to do that, they would do it for themselves and not have those ridiculous cheesy ads.

There is only ONE shortcut to building your business and creating success. And, the short-cut is doing the right things consistently over an extended period of time.

Building a successful foundational business takes anywhere from 1-10 years. Anybody who tells you that you can do it in a couple weeks or a month, is lying.

It is about:

• Building foundational relationships

• Establishing a cohesive consistent brand
• Speaking the right language to a targeted audience
• Establishing yourself as a trusted resource for their problems.

It is NOT about finding a way to get people to give you as much money as possible as fast as possible after putting up a website in a week.

OR throwing $100k a month in paid ads out there hoping to make $105k.

There are rare occasions when that works, but money easily gained is easily lost.

When the ads stop running, the phone stops ringing because there is no foundational business.

Does that make sense?

Before you embark on that tantalizing journey to financial bliss, I implore you to take a step back and consider the reality behind these sensational claims.

Too Good to Be True: The age-old adage holds strong – if it sounds too good to be true, it probably is. Achieving 100 new clients and making a six-figure income from the confines of your home is indeed possible, but it’s no cakewalk. Success in any venture demands dedication, hard work, and a solid plan.

Misleading Marketing: Many of these ads are crafted with the sole intent of getting you to open your wallet. They often highlight the success stories of a select few while downplaying the countless others who tried and failed. Beware of the survivorship bias that distorts the narrative.

No Magic Formula: The one-size-fits-all approach rarely works in business. What works for someone else may not work for you. Building a successful business and a substantial income takes a unique strategy tailored to your skills, interests, and market.

Photo credit: YouTube

Scams and Schemes: Unfortunately, the internet is rife with scams and schemes that prey on those seeking fast financial security. Conduct thorough research, check reviews, and seek recommendations before investing in any opportunity.

Long-Term Success: True success is often a result of years of effort, learning from failures, and adapting to an ever-changing landscape. Building a sustainable business and a substantial income isn’t a sprint; it’s a marathon.

So, before you reach for your credit card to buy into the latest “get rich quick” scheme, pause and reflect. Seek out legitimate sources of information and mentorship.

Understand that success is 100% attainable for ALL of us, but usually demands hard work, consistency, and dedication.

Your dreams are ALWAYS worth pursuing, but they’ll be achieved ONLY through:

– Action
– Failures
– Mistakes
– Patience
– Guidance
– Resilience
– Persistence
– Consistency

And, by laying a solid foundation on which to build your empire.

If you’re stuck and struggling to optimize and monetize your LinkedIn and/or your business, and want to build a firm foundation for your empire, there are a few ways I can help you.

1. Life Mastery School by Dennis Berry (HERE)

2. HOW Newsletter with 40,000+ subscribers  (HERE)

3. Solopreneur Operating System Digital Course (HERE)

4. FREE eBook: How to Optimize & Monetize LinkedIn (HERE)

5. Work with me one on one to build/scale your business (HERE)

Get your FREE eBook and learn how to Optimize & Monetize LinkedIn